Lidia Janoszka

janoszka 2Lidia Janoszka, Marketing Manager, Ganymede

Master of political science and bachelor of management and marketing at Jagiellonian University with couple of years of experience in B2B and B2C marketing. Lidia is professionally and personally interested in casual, social and mobile games. She knows how to deliver them to the market, explores players needs and behaviors to make products fitting them and market requirements. She tries to see things from as many perspectives as possible.

 

Time of Presentation: Tuesday, June 12, 2012 16.00-16.30, Track: "Future Hardware + Mobile + Games"

Topic of Presentation: Social games - how did we get here and where to now?

Abstract of Presentation: How did we get here and where to now? This presentation is going to prove that social games as an industry has been very successful. It will explain how was this success possible and what distinguishes social games from other genres. Special focus will be placed on business model and analytics. At the end we will consider the challenges that social games have to face.